![]() It’s cliche, but true - no two days are alike! The only things that are consistent are: starting with coffee, analyzing sales and competitive reports, drafting/editing decks for our senior leadership team, meeting with my direct reports, and a significant amount of email and meetings. My responsibility is to ensure preparedness for driving visibility and traffic across platforms to our most important collections and items, hot market sports championship moments, new product launches and growth initiatives, including strategy to offer our fans an improved Women’s, Better Brands, and Plus/Extended size assortment and experience.Ĭan you walk us through your typical workday? I lead a team focused on competitive analysis, and I also lead the Integrated Merchandising & Marketing strategy. You now work at leading sports e-commerce and merchandising company Fanatics! Tell us about your job. I had the opportunity to learn a lot from the Luxury Goods sector within retail during my internships at Giorgio Armani and Moet Hennessy and conducted a real case study at Cartier in partnership with students at Parsons Design School. I was very involved in our Retail & Luxury Goods Club and was the Co-President of our Black Business Students Association. I earned my MBA at Columbia University and studied retail and marketing. I studied Economics and was a student-athlete as I played golf in college. It’s an all-women, Historically Black, Liberal Arts College in Atlanta, GA. I went to Spelman College for my undergraduate degree. Where did you go to school and what did you study? I was an intern in a program called BRAG (Black Retail Action Group), which was a dual-track Diversity & Inclusion internship program across several leading retailers in the industry. ![]() I started my career in merchandising at Lord & Taylor first as an intern through on-campus recruitment, which resulted in a full-time offer into their Buyer’s Training Program. ![]() What was your first job and how did you land it? Name: Kimberly Alula, Senior Director of Integrated Merchandising & Marketing Strategy at FanaticsĮducation: BA in Economics from Spelman College and MBA from Columbia UniversityĬhildren: Liya, 2, and Yohannes, 4 months Keep reading for Kimberly’s tips for introducing a new baby to an older sibling at home, the go-to mom hacks that save her workdays, and the parenting advice she wishes she’d actually followed!
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